The deep dive


The deep dive

For class this week, we were asked to watched a video on the IDEO deep dive.

Initial observations slash personal commentary.

  • Everyone is white.
  • They took the time to talk to experts.
  • They only mention people’s alma mater if they came from a prestigious university.
  • 9 straight hours of work isn’t healthy or focused, nor should it be the norm.
  • Destroying the hierarchy is a spot on idea.

Now to the actual assignment.

  1. This video is about 20 years old! Which ideas from this work show up in today’s shopping carts? Which ideas did not make it, and why didn’t they?
    • Ideas that are around today
    • The “grab and go” scanners to track spending are pretty new in my experience.
    • Child-entertaining shopping carts. While the designs I’ve seen (racecars so the children can drive as their parent steers the cart) are vastly different than their implementation, the idea of entertaining and keeping children safe is still present.
  • Ideas that didn’t survive
    • The compartmentalized bins. I think this was intended to prevent theft, but people who are buying large items have nowhere to put them now. Additionally, I would be afraid that people would abandon or confuse their carts for longer periods of time, leading to a forced reorganization of the store to accommodate a bunch of unattended partial shopping carts.
    • 90 degree rotating wheels. This seems like it would make the carts more likely to bump into cars in the parking lot, and I’m guessing that’s why we don’t see fully rotating wheels in practice now. 2. Who did the design team talk to? For each group of stakeholders that the designers talked to, explain why it was important to talk to them.
  • Here, the design team talked to (and observed) customers, store owners, and store employees. Customers are crucial since they are the end user of the carts, while store owners and employees still have to interact with, organize, and manage carts. One store manager talked about one big issue being shopping cart theft, and their design tried to incorporate something that would be less likely to be stolen.

Another example of the repercussions for store managers with their proposed cart is that people might leave the carts in very inconvenient places while they walked off to get a few things. Store managers are now the ones who, as a result, might have to restructure the layout of the store.